School Zone Interactive Supports Reading Initiative with
“Flash Action Phonics Made Easy,” at Toy Fair 2003

Loaded with educational value and priced to sell at $14.99, the ever-popular 
Flash Action series provides continuous learning and fun.
TOY FAIR, NY, February 17, 2003—Combining the very best elements of traditional flash cards with today’s innovative technology, School Zone Interactive’s best-selling Flash Action Software has added an exciting new title to its roster, Flash Action Phonics Made Easy. This innovative software helps First and Second graders master key phonics skills they need for reading success. Priced to sell at only $14.99, Flash Action Software is the top educational value for today’s high-tech kids. 
Flash Action Phonics Made Easy teaches first and second graders, ages 6-8 beginning phonics skills, such as beginning and ending letter sounds, long and short vowel sounds, rhyming families and more. This unique combination of practice reinforced with play is an effective teaching method for young children. Its simple-to-use interface, bright colors and engaging characters make learning phonics “child’s play.”
The program keeps track of the children’s progress and rewards success with 4 unique play areas, including Paint & Play, Medieval Magic, Rap & Rhyme, and Blend & Bend. Each play area reinforces newly learned concepts through imaginative fun. Children create their own scenes using color, animations, music and special effects. Flash Action Phonics Made Easy also features a team of hip characters who cheer children on as they practice essential phonics skills needed to become accomplished readers. 
The Flash Action Software series has received many prestigious awards, including Parents’ Choice Silver Award, Parents’ Choice Approval Award, National Parenting Publications Gold Award and the Education Software Review Award (EDDIE). Plus, Flash Action Software has scored high ratings from Children’s Software Revue.  “Flash Action Software targets those essential skills all children need to master and presents them in a game like environment”, says Jonathan Hoffman, School Zone Interactive CEO. “We merged the traditional flash card approach to learning with computer technology for a fast-paced, exciting software series loaded with kid appeal.”
Flash Action Software titles focus on subjects all children need to learn for school. Solid educational content presented in a rapid-fire approach change your computer into a fun facts machine. Colorful graphics mixed with audio encouragement, humorous animations and silly sound effects provide plenty of entertainment and positive incentive for success. 
The Flash Action series includes Alphabet/Numbers 1-100, ages 3 and up; Addition/Subtraction, ages 6 and up; Multiplication/Division, ages 8 and up; Flash Action Colors, Shapes & More, ages 3 and up; Old Maid and Go Fish, ages 4 and up, and Flash Action Phonics Made Easy, ages 6 and up. Even better, Flash Action Software comes in a wide range of pricing and multiple user options and is available for both Windows® and Macintosh® systems. 
— Based on 20 years of School Zone’s award-winning educational content. 
— Optimized for faster playback.
— Combines traditional flash cards with state-of-the-art computer technology.
— Teaches basic skills while providing a fun learning experience.
— Can be used independently or with another player. 
— Easy to use and understand. 
— Terrific retail price point at $14.99.
— Innovative new package design clarifies content for consumers.