School Zone Publishing Company to Premiere Line of Pop-up Flash Cards at Book Expo America


GRAND HAVEN, MI– May 29, 2008— School Zone Publishing Company, a market leader in children’s educational products for over 28 years, announces a new addition to their award-winning flash card line: Animal Alphabet. The newest member of the award-winning School Zone family of educational products has prominent pop-up features and is geared toward children ages 3-6. Animal Alphabet teaches the letters of the alphabet and beginning sounds through an innovative combination of letters, pop-up animals, and letter scenes.


“With today’s competitive educational landscape, School Zone is offering products that create a fully interactive learning experience,” says CEO Jonathan Hoffman. “The pop-up flashcards hold the attention of children and make learning fun, resulting in fantastic feedback from parents and teachers alike.”


With early learning and reading a huge focus in America, School Zone is premiering Animal Alphabet at BookExpo America, which is set to take place on May 28 – 31 at the Los Angeles Convention Center. BookExpo America is a forum where all aspects of the publishing and educational communities join together for several days of discussion and  educational forums designed to share new products and research. School Zone is an advocate of early learning and is dedicated to making learning and reading fun, one child at a time.


Animal Alphabet includes 26 amazing flash cards that provide a fun and interactive way for children to master essential early reading skills. The cards teach the letters of the alphabet and beginning sounds through an inventive combination of letters, pop-up animals, and colorful letter scenes. Each card includes an uppercase and lowercase version of the letter, a friendly pop-up animal representing the letter, and a letter scene in which children can find three things that begin with that letter. For example, the letter scene on the T card features a turtle, a tent, and a tree. In addition to the specialized pop-up feature that creates a 3D experience for each letter of the alphabet, the cards come in a handy carrying case.


Animal Alphabet cards will be available in October 2008 and are the perfect back-to-school or holiday gift. They are a great value and are available for $7.99 each. For more information on these and other award-winning School Zone products, visit www.schoolzone.com.


Pop-Up Flash Cards at a Glance:

— They are unique in the marketplace.

— They are specially designed for ease-of-use.

— They are based on over 28 years of School Zone’s superior educational content.

— They feature pop-up paper construction to deliver a dimensional 3D look.

— They are designed to facilitate effective developmental growth.

— They are completely portable with a handy storage box that doubles as a carrying case.

— They allow children to have fun while they learn.